Love/Hate
We could have featured beavers with bugs in their teeth, G-forces turning their faces into pancakes. Maybe strapped on one of those little parachutes they use to slow down stock cars. But then we thought, Nah. Cliches abound for advertising high-speed Internet. Instead, we put Gordon on a street corner and wondered WWGD (What Would Gordon Do?) and everything fell into place from there. This was shot on Beaver Hall in Montreal. True story.
At least once in your career, you should feel lucky to contribute a spot to an iconic campaign. My partner and I worked on a lot of B2B for Bell during this period, but for a moment we got to work on High Speed Internet with Christina Brown ( Creative Director who came up with Frank and Gordon). Gord and Frank were curious at first. Maybe a little annoying (there were a lot of spots). Then Canadians grew to love(?) them. Overexposure soured people’s opinions and like all mascots, they were killed off. Not as dramatically as the Budweiser frogs. But all mascots are unceremoniously dismissed eventually. It was definitely funny occasionally while it lasted.
Senior Copywriter: Allen Forbes, Art Director: David Taylor, Creative Direction: Christina Brown/Roehl Sanchez