Distracted Driving Campaign

Why should you leave your phone alone while driving? Even if you think you're doing it safely? Even when you're in a low-traffic area? Even when you're stopped? These spots were meant to catch people in those micro-moments when you think you’re getting away with being distracted. We wanted to hit people on a familiar level. Not with reckless teenager scenarios or people who actually read and text while driving. The campaign was meant to flip what people accept as totally innocent behaviour and get them thinking, yeah, guilty, I totally do that and it’s really dangerous. Because it literally only takes a second for things to go sideways.

:10 TV

Home Soon

Dad

:10 Radio