Good Money Mob
How do companies show authentic support for community without patting themselves on the back? They help support what’s already going on in the community. In this case, it was locals patronizing their favourite purveyors of craft soap, tasty food and chocolate goods. People voted on social media (Facebook) to see which business would get “mobbed,” which meant incredible business and exposure for three hours. With traditional media and leading bloggers helping to get the word out, we showed a mob can be good a thing.
Putting money to good in the community, Vancity translates this promise into concrete action with an impressive array of socioeconomic investments, all made at the local community level — in and around beautiful Vancouver, B.C. If there was ever a financial institution known for its connection to the community, Vancity is it. And it is this values-based banking model that Vancity used to construct its first-ever cash mob.
Associate Creative Direction/Copywriting: Allen Forbes, Copywriting: Ryan McGrew, Art Direction: Terry Lin, Animation: Jesse Diehl, Client: Vancity. 2012