Many people carry Valentine’s Day baggage. Making reservations on that day is fresh hell. The overall predictability of it makes said reservations often meaningless. Not to mention, all the unmet expectations. Like that time Jennifer gave a Valentine’s to everyone in your grade 4 class except you. Valentine’s Day can be the cruelest day of the year, indeed.

So we decided to save everyone — who wanted to be saved — from the pressure of The Day. If you were a refugee, Palentine’s Day was your answer. If you engaged with Panago on social, you could have won a Palentine’s party pack, complete with a “Pizza is my life partner” hoodie, four tumblers, friendship pins and gift certificates for you and three of your pals. No one cried. No one broke up. We’re sure a lot of people in couples celebrated it as well. What’s the best Valentine’s Day, anyway? Cancelling the rezo to an overpriced dinner and ordering in Panago. Right?

Engagement Contest Memes

Influencer Posts

The Daily Hive helped us get the word out with an article explaining the awesome antidote to Valentine’s Day that is Pal-entine’s. They even threw a party for us.

See full article here.

Winners

Creative Direction/Copywriting: Allen Forbes, Art Direction: Lisa Chen Wing, Design: Caleb Lam, Social Strategy: Leah Gregg, Social Media: Stephanie Hahlen, Amanda Carter, Account Impresario: Solly Gauthier