Random Acts of Yes
Pizza on its own is very good. But when pizza comes your way out of the blue, that’s totally awesome. Which is why Panago had devoted a part of their brand to giving pizza away on social. All people had to do was follow the @panago_pizza handle and engage with the brand through an ongoing social promotion called #RandomActsOfPizza. Those in the know knew. Everyone else, not so much, until 2018. That summer we went official with Random Acts, getting the word out on our best form of media — the box.
From influencers to regular people, Panago believes everyone deserves the unexpected surprise that is free pizza. Five years strong, Random Acts of Pizza has helped drive good will for the brand, while enhancing Panago’s social game with a genuine reason to follow and engage on the brand’s Twitter, Facebook and Instagram feeds. Panago continues to evolve Random Acts of Pizza with giveaways and random surprise acts.
We put out these nifty GIF social points for engagement every Thursday.
People looked out for the posts and hollered back at us.
Creative Direction: Allen Forbes, Associate Creative Direction: Deborah Boyd, Animation/Art Direction: Jesse Diehl, Social Media: Stacy Armstrong, Stephanie Hahlen, Amanda Carter.