The subjectivity of running a red light just became a lot less subjective. To the tune of 10,000,0000 pixels of evidence. Now red-light cameras can even tell whether it was a Venti or Grande Starbucks you were drinking when you totally missed the light turning from yellow to red. They’re that good. You can see it for yourself on the high-resolution ticket you’ll receive in the mail.
Associate Creative Direction + Copywriting: Allen Forbes, Art Direction: David Harrison, Design + Art Direction: Graeme Jack, Creative Direction: Liam Greenlaw.